Project Description

Audiçao Activa

  • Activity: Retail sale of hearing aids
  • Sector: Healthcare
  • Investment Date: September 2023
  • Status: Current
  • Fund: MCH Private Equity Fund V

Founded in 2014, AudiçãoActiva is the leading hearing aid retailer in Portugal with more than 50 shops across the country.

AudiçãoActiva has been able to position itself as the number one in the market in record time thanks to: (i) an above-market lead conversion thanks to a strong marketing strategy and a proprietary CRM (ii) a higher repurchase rate than competitors thanks to its after-sales service and customer follow-up (iii) a growing base of repeat customers.